The Warner's FA'21 rebrand goals were to modernize the overall marketing aesthetic to be more authentic and relatable

in order to appeal to a broader consumer range.  The focus of the campaign was to promote size, age, diversity,

inclusivity and product benefits through candid and real interviews, wear testing and brand ambassadors.

The result was a 360 campaign that increased brand awareness and new customer acquisition across all channels.

 

brand strategy, creative direction, casting, post production direction/involvement through to consumer facing.