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Van Heusen Rebrand
Van Heusen, established in 1881, has primarily been known as a men's dress brand. With the rise of casual office wear, pre and post covid, I was tasked, with my team, to market the brand with a more stripped down product focus approach that works in and out of the office,.
Taking it back to the core of clean, smart design that can be worn from day to night.
brand strategy, creative direction, casting,
post production direction/involvement
through to consumer facing.
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