Van Heusen Flex 
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UFC

Partnership with the UFC

led by MMA fighters TJ Dillashaw and Stephen Thompson to promote the Van Heusen Flex Collection including the first expandable dress shirt collar as well as other dress and sportswear pieces that incorporated all over 4 way stretch.

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The 360 campaign spanned broadcast, in-store, site, social and direct mail as well as on mat and screen branding.